Marketing Training That Feels Real

Hands-on marketing training with the BrandPRO simulation to build practical strategy, decision-making, and data skills for your team.

Modern marketing isn’t learned from slides—it’s learned from decisions. Our Marketing Training with the BrandPRO Simulation helps teams practice real-world marketing strategy in a safe, engaging environment where every decision has consequences.

Local Strategy Partners uses the BrandPRO marketing simulation to turn training into an interactive, high-energy experience that builds skills in:

• Market analysis
• Segmentation, targeting, and positioning
• Product and pricing strategy
• Budget allocation and trade-offs
• Interpreting dashboards and performance metrics

If your team needs to think more strategically—and not just “do more marketing”—this program is built for you.

Why Simulation-Based Marketing Training Works

Most marketing training looks like this: a long presentation, a few examples, and a Q&A.

Simulation-based training looks like this: your team owns a virtual brand in a competitive market. They get a dashboard, a budget, and a set of decisions each round. Then they see the results of those decisions in the form of market share, profit, brand health, and customer response.

It works because:

• It’s hands-on. Teams learn by doing, not just listening.
• It’s safe. They can make mistakes in the simulation instead of in your real P&L.
• It’s engaging. The competitive element keeps people involved and energized.
• It’s practical. Every decision can be tied back to your company’s real marketing challenges.

The result: your team walks away with stronger marketing instincts, clearer decision frameworks, and a shared language for strategy.

What Is the BrandPRO Marketing Simulation?

BrandPRO is a marketing strategy simulation used by universities and companies around the world to teach practical marketing decision-making.

Participants act as marketing managers for a brand in a competitive market. Over several “years” (rounds), they must:

• Analyze customer segments and market research
• Choose target segments
• Position their brand
• Set product features and pricing
• Allocate budgets across communication and distribution
• Monitor KPIs such as market share, contribution, awareness, and purchase intention

Each round, they see how their decisions—and their competitors’ decisions—shape the market. It compresses years of market learning into a single training day.

We pair BrandPRO with guided debriefs and applied exercises so it’s not just a game—it’s a learning engine.

How Our BrandPRO Training Program Works

1. Discovery & Customization

We start with a brief discovery call to understand:

• Your team’s current skill level
• Your market and customer reality
• The kinds of decisions your marketers and leaders are making today

From there, we tailor the simulation framing, examples, and discussion prompts to your context.

2. Kickoff & Strategy Foundations

We open the session with a short, practical overview of:

• The difference between data → insight → strategy → tactics → results
• How marketing decisions are connected (price, product, promotion, and placement)
• The key metrics teams will track during the simulation

This gives everyone a common language before they jump into BrandPRO.

3. Simulation Rounds (Decision Cycles)

Teams are split into groups, each managing a competing brand. Across multiple rounds, they:

• Review their dashboard and research
• Discuss strategy options
• Make decisions on targeting, product, price, and budget
• Submit decisions and see market results

We pause between rounds to highlight:

• What changed and why
• How competitors influenced outcomes
• Where assumptions were right—or wrong

4. Debrief & Application to Your Business

The real value comes in the debrief.

We connect the simulation directly to your world by asking:

• “Where do we see these same trade-offs in our business?”
• “What metrics should we be watching more closely?”
• “How can we apply this decision logic to our next campaign, product launch, or budget cycle?”

Teams leave with:

• A clearer way to think about marketing strategy
• A better feel for how decisions ripple through the system
• Practical next steps they can apply in their day job

Who This Training Is For

Our BrandPRO-based marketing training is a great fit for:

• Marketing teams that want to sharpen strategic thinking
• Sales or product teams who need to better understand marketing trade-offs
• New managers or high-potential talent stepping into more strategic roles
• Cross-functional groups (marketing, sales, finance, product) who need a shared view of how marketing works

Whether your people are early in their careers or seasoned professionals, the simulation scales to their level.

Key Outcomes You Can Expect

By the end of the workshop, participants will:

• Feel more confident connecting data to strategy to tactics
• Better understand core concepts like segmentation, targeting, and positioning
• See how pricing, product features, and messaging interact in the market
• Read dashboards and KPIs with more clarity
• Appreciate the impact of competition on marketing decisions
• Have a common vocabulary for discussing marketing strategy

Most importantly, they’ll be able to make sharper, more deliberate decisions in their real roles.

Delivery Options

We offer multiple delivery formats to fit your team and schedule:

• Full-day workshop with multiple simulation rounds and deep dives
• Half-day intensive focused on key decision skills
• Multi-session series spread over several weeks for spaced learning

Training can be delivered:

• Onsite at your offices
• At an offsite venue
• Virtually, with teams connecting online to the BrandPRO platform

BrandPRO Training FAQ